Data collection and use
The Heritage Party collects, processes and retains data for use in political campaigning and associated activities. The Heritage Party also retains and processes data that is necessary for the administration of its own internal governance and membership systems. The Heritage Party takes its responsibilities in relation to data protection very seriously, and we are committed to placing the rights of individuals at the centre of how we collect, hold and process personal information.
As a UK political party, the Heritage Party has a fundamental role in engaging with voters as part of the democratic process. Data protection law recognises that it is in the public interest for political parties to collect and process personal information, including about political opinions in order to fulfil this important role.
We collect data in a number of circumstances, such as when:
- You complete a form on this website, or if you fill out a form delivered by a Heritage Party representative
- You have a conversation on the doorstep or over the phone with a Heritage Party representative about your views
- You interact with us online, including on social media channels such as Facebook or Twitter.
- You join the party as a member, affiliated or registered supporter, donate or sign up to volunteer for us.
The Heritage Party also collects and analyses a range of other information about you and the area in which you live, including the electoral register, publicly available data such as census information and election results, estimates and segmentation of personal information, information about whether our efforts to contact you in person or over the telephone have been successful, and survey data which you may have directly provided to us or a third party.
We analyse and use the data we collect in a variety of ways, and also combine them (sometimes referred to as “profiling”), in order to:
- contact you to canvass your political support and ascertain your voting intentions
- manage the internal governance of the party and our membership database
- communicate with you about our policies, campaigns, events and opportunities to get involved with the party
- understand what issues are most likely to be relevant to each elector and each area,
- decide to whom we should send our campaign materials and messages,
- choose which messages and content we put on the materials we send to you, or show you on social media,
- ensure that donations you make to us are lawful,
- allow us to estimate which way you might vote in elections and referendums, and how likely you are to vote at all,
- help us understand in which areas, at which times of day, and with which people we should focus our campaigning efforts, and
- inform the development of our policy position for future elections and referendums at every level.
We are registered as a UK political party with the electoral commission, which will allow us the statutory right to some of this information as a registered political party in the UK by virtue of regulations made under the Representation of the People Acts, the Political Parties Elections and Referendums Act, and connected legislation. The data we hold to which we do not have a statutory entitlement is either data which is made available for use in a way that permits its use by political parties (for example census data, national land registry data, local election results, or data released through a Parliamentary Question or Freedom of Information [FOI] request where the data released in response to that question or request is not restricted from such reuse), or is provided through commercial agreements with suppliers who make such information available for resale to a range of customers.
Where we have obtained data commercially, our suppliers will either have obtained consent from individuals that their data may be made available for resale, including to political parties, or will have one or more other lawful bases for processing it, such as legitimate interest
When you join the Heritage Party or sign up as an affiliated or registered supporter, we will collect, hold and process personal information in order to service the contract that you enter into with the party in such circumstances.
On some occasions, such as when you sign up to receive emails from us or agree to volunteer for the party, we will collect, hold and process personal information on the basis of your explicit consent. You can withdraw this consent at any time.
In all cases we will be clear and transparent about how we use your personal information, only use it for the purposes for which it has been obtained and ensure that appropriate safeguards are in place to maintain its security.
Data you provide to us, for example if you fill out a form on this website, may be matched back to your electoral register record on our systems using the name and postcode data you provide. This might affect the number and content of future communications you might receive from us.
Subscribing to our Newsletter
When you register onto the site or subscribe to our emails, we may ask you for contact information (such as your name and e-mail address), geographic information (such as your postcode and constituency), or other details about you with your explicit consent. This is used to help us provide you with information from the Heritage Party to match your interests. We may also use it to alert you to campaigns you may be interested in and events happening in your area.
Membership and Renewal
When joining the party as a member or renewing your membership, we collect the required information in order to check you meet the conditions of and to service the contract you enter into when you join the Heritage Party. The Heritage Party and its elected representatives and officers nationally and locally may contact you using this information. In order to check you maintain the conditions of Heritage Party membership we may also use any information which you have made public, caused others to make public or which is already in the public domain.
On signing up to volunteer for the Heritage Party we ask for your contact details, postcode and information on the type of volunteer work you are interested in with your explicit consent. This information helps us identify suitable volunteer opportunities for you within the Party. Your details will be forwarded to the appropriate local or regional party officer who can then contact you.
On making a donation to the Heritage Party, the information we ask for is used to process your donation and, if you donate more than £500, to check that you are on the electoral register which is a legal requirement under the Political Parties, Elections and Referendums Act 2000. If you donate more than more than £7,500 to the Heritage Party nationally in the course of a calendar year, your name and the amount of your donation will be reported to the Electoral Commission for publication on their public register of donations to the Heritage Party. Donation information will be stored in our membership database and used to keep you informed of news, campaigns and other opportunities to support the Party.
We will never sell or share your personal information with other organisations for their direct marketing purposes without your explicit consent. We may share your data with third parties to perform services on your behalf and to help promote the Heritage Party by serving you advertisements and content online about our politicians, campaigns and policies we think you might be interested in.
Occasionally, in order to complete your request as outlined above, we may need to transfer personal information you submit to us to countries or jurisdictions outside the EEA. In each case, we ensure that our suppliers provide adequate protection for the rights of data individuals in connection the transfer of their personal data. Currently, we expect all suppliers to use the standard contractual clause approved by the European Union or be subject to Privacy Shield scheme in the United States.
Our website has security measures in place to protect against the loss, misuse or alteration of the information under our control. When you contribute online, we use a secure server to protect your credit card number and other personal information during transmission.
Log Files and Statistics
We collect data about the activity of visitors to our website. This data is not used to identify you personally, but it gives us aggregate level information on user activity that helps us improve the functionality and experience of the website. The data that is collected may include the date and time you visit the website, information on your location inferred from your IP address, and the content you view.
Third Party Servers
Our site contains links to other sites and servers. The Heritage Party is not responsible for the privacy practices or the content of such websites.
You have a number of rights in relation to your personal information and the opportunity to choose how it is used. You can:
- Obtain copies of the personal information the Heritage Party holds about you (known as a “subject access request”)
- Request that the Heritage Party corrects or update personal information we hold about you
- Ask that the Heritage Party erases or restrict the way in which we use your information. This includes asking that we do not process information relating to your political opinions.
- Request that personal information you have given your consent for the Heritage Party to use is provided in an electronic format so it can be transferred to another data controller (also known as “data portability”)
You may contact us about our use of your personal information by writing to:
Data Protection Officer
Gloucester Road Industrial Estate
Contact the Information Commissioner
You have the right to raise any issues or concerns directly with the Information Commissioner’s Office.